Strategic marketing planning involves setting goals and objectives, analyzing internal and external business factors, product planning, implementation, and tracking your progress. Consider the example of Apple, winner of the CMO Survey Award for Marketing Excellence for the past seven years.

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media.

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile.

Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Marketing is considered “viral” when it reaches the point where it's being shared by the public at large rather than just its target audience.

Consumer insight is an interpretation used by businesses to gain a deeper understanding of how their audience thinks and feels. Analyzing human behaviors allows companies to really understand what their consumers want and need, and most importantly, why they feel this way.